The Conversion Scientist - Latest Comments

Re: 7 Marketing Lessons Learned When Naming My New Book

Brian Massey — Sat, 28 Jan 2012 18:31:44 -0000

Julie,

Thanks for the feedback. Yawn is DEFINITELY NOT what I'm going for. I've gotten other feedback to that effect. I'm somewhat afraid that the word "Conversion" in the main title isn't going to resonate with many folks outside of our profession. The title certainly isn't cast in stone.

Thanks for the focus group. I'll see what comes up.

Brian

Re: 7 Marketing Lessons Learned When Naming My New Book

Julie Gomoll — Sat, 28 Jan 2012 09:08:24 -0000

I don't know, Brian. I think the title you settled on is still a bit of a yawn. Yes, it says what you want, but will people be able to remember it? I let myself be a focus group of one on this: I read this post last night, and made an effort to remember the title. This morning I couldn't remember any of it beyond "conversion scientist."

You've built a good brand around "Conversion Scientist." And for folks who haven't heard of you, and who might not even know what a conversion is, it's an intriguing enough moniker that there's a good chance they'll read more.

So maybe "Be A Conversion Scientist" or just "Conversion Science", followed by "unexpected formulas for turning readers into customers" (or whatever subtitle works for your personas).

Looking forward to the book, no matter what it's called :)

Re: 7 Marketing Lessons Learned When Naming My New Book

Brian Massey — Wed, 25 Jan 2012 01:32:30 -0000

If content is good AND people read it, they will recommend it. The title makes sure it gets read so that its goodness is apparent.

Re: 7 Marketing Lessons Learned When Naming My New Book

Shane — Tue, 24 Jan 2012 19:08:17 -0000

Content is everything! If the content is good, people will recommend it, share it, tweet it, etc. A title is only as good as the pages inside it.

Re: 7 Shifts to Make Social Media Work in Your Business (INFOGRAPH)

Brian Massey — Sat, 21 Jan 2012 17:49:17 -0000

This was done on a Tablet PC running Microsoft One Note. All I had to do was cut and paste the drawing into a graphic design program and save as an image.

Thanks for the kind words.

Brian

Re: 7 Shifts to Make Social Media Work in Your Business (INFOGRAPH)

Jamey Grant — Wed, 11 Jan 2012 15:16:59 -0000

Really cool!!
Can you tell us how you created the image?Looks like its hand drawn - and then did you scan it or was it done with a program/online?
Very creative.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Keri at Idea Girl Media — Fri, 23 Dec 2011 11:07:55 -0000

Absolutely! I'm sharing this in my Media Muffins too... :)

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Brian Massey — Thu, 22 Dec 2011 23:41:36 -0000

Thanks Kerri. So, can we count you as a conversion??

Brian

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Keri at Idea Girl Media — Thu, 22 Dec 2011 23:20:59 -0000

Brian,

I love the Christmas Tingle Rate & Giggle Analytics!

Great info, fun post. Thanks for sharing.

Merry Christmas to you and yours,

~Keri

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Brian Massey — Thu, 22 Dec 2011 22:45:57 -0000

Mirth! I'm feeling the mirth!

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Cari — Thu, 22 Dec 2011 20:19:06 -0000

High Christmas Tingle Rate from me! Thanks for the giggle

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Sarah — Thu, 22 Dec 2011 14:06:31 -0000

It did! My face lit up!

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Brian Massey — Thu, 22 Dec 2011 14:06:07 -0000

Thanks, John. Great to hear from you.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Brian Massey — Thu, 22 Dec 2011 14:05:43 -0000

The Christmas Tingle Rate. Did yours go up?

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Brian Massey — Thu, 22 Dec 2011 14:04:42 -0000

Thanks, Larry.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Larry — Thu, 22 Dec 2011 10:52:04 -0000

nice.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Sarah Cox — Thu, 22 Dec 2011 10:39:46 -0000

Love it - especially the CTR.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

John W. Ellis — Thu, 22 Dec 2011 10:39:40 -0000

Very well done, Brian!

Re: Steve Krug on Usability Testing at the Conversion Conference [INFOGRAPH]

Brian Massey — Thu, 22 Dec 2011 00:42:29 -0000

I got to have dinner with him after capturing this. Very intersting guy.

In short, I agree.Brian

Re: Steve Krug on Usability Testing at the Conversion Conference [INFOGRAPH]

Wake Sites — Wed, 21 Dec 2011 21:24:15 -0000

Krooooog is the man! Cool sharpie infograph, Brian. I love the Krug methodology, his book is awesome.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Brian Massey — Tue, 20 Dec 2011 23:36:04 -0000

Thanks, Peter. Happy Holidays.

Re: Holiday Cards that Convert: Joy, Mirth and Gladness [VIDEO]

Peter — Tue, 20 Dec 2011 13:49:02 -0000

Beautifully clever post.

A great way to build trust and like-ability with your brand all while every other site is posting the same old boring merry christmas email..

Re: Google Analytics and the Accidental Porn Site

Brian Massey — Thu, 15 Dec 2011 00:43:07 -0000

Thanks, Tex. Of course, that's not really Susan.

Re: Google Analytics and the Accidental Porn Site

Tex Mitchell — Thu, 15 Dec 2011 00:33:42 -0000

Like the article; love the cover art!

Re: How Buyer Personas will Rock the Conversion Rates of your Landing Pages [VIDEO]

Brian Massey — Wed, 30 Nov 2011 23:22:04 -0000

Talk about a conversion killer! The password is "maxyscience"

Sorry.