The Conversion Scientist - Latest Comments

Re: Who Should Consider Crowdsourced Conversion Optimization?

Leanne, Pendulum In Action — Tue, 21 May 2013 09:36:45 -0000

This is very interesting, thanks for sharing about it! Kinda like 99 Designs but specifically for landing page optimization, right? I can already see how this could be extremely useful for small businesses and solopreneurs who don't have the budget to hire a team of conversion experts. Democratizing the optimization process and making high conversions accessible to everyone, no matter how small their team - i love it, great idea!

Re: Critiquing a College Break Landing Page with CrazyEgg

Kathryn Aragon — Wed, 15 May 2013 10:10:49 -0000

Your welcome! And thanks to Brian for his analysis. His comments were spot on.

Re: Who Should Consider Crowdsourced Conversion Optimization?

Hagi Erez — Sun, 12 May 2013 04:18:33 -0000

Hi Traian, you put down good comments and I'm happy to address them:
1. Our experts community is a combination of conversion optimizers, ROI oriented designers and copywriters. Improving CR of a web page is indeed an art that only creative professionals can succeed at.
2. As part of creating a contest, the contest holder fills a brief to the optimizers with detailed information about the business, the page, the goals and audience.
3. Our experts are well aware of the different parameters that makes a well converting page. From a survey we have done lately, our community of experts spends a long time on every revision. Sometime around half day of work and more.
4. There are always some that don't put enough efforts on the revised page. Those are usually not selected by the contest holder for testing.
5. What's unique about Pluralis is the opportunity for the optimizers community to put their ideas into test and have real time, objective, measurements to compare their work with the work of the other contestants, see what works, what doesn't work and why. This is a very educative platform for professionals - on top of the high performance based rewards.
6. At Pluralis we are well aware that even best optimizers do not generate lifts all time. Our platform is oriented to that and the contest holder can re-launch a contest ended with no winner - free of charge. Say the contest holder received 20 submissions, selected 3 for testing, and the contest failed to generate a winner - he will re-launch the contest in a click of a button, selecting other copies for testing or calling the community to provide more copies and put their knowledge and creativity into test. Eventually - a winner will be found.

Best,
Hagi Erez
Founder COO, Pluralis.

Re: Who Should Consider Crowdsourced Conversion Optimization?

Traian Neacsu — Thu, 09 May 2013 21:18:12 -0000

Hagi, crowdsourcing a/b/n sounds interesting, but I think it there will be complications.

If the tests are purely design related, it will be ok. But generally, a/b/n tests require way more than that. Some concerns:

1. I don't know how much time will experiment designers put into understanding the business they create tests for (value propositions, processes, regulations,etc). Unless they spend a few hours understanding the industry/niche/competitors, success rates will be low.

2. Without understanding the target market they will be addressing, most of the tests will fail and probably get frustrated.

3. We all know that even the best CRO experts get wrong. I dare saying that at least half of the tests they run, fail. No matter how you market CRO services, there's no math or magic formula that applies to conversion - it's more like an art, luck and knowing your target market. So, I am not sure who is willing to do all this work without being paid.

That being said I am sure businesses will benefit from this and should at least test the service.

Thanks for bringing the product to market!

Re: UX Design for Form Validation and Visitor Personas – For Further Study

Deanysus — Mon, 06 May 2013 05:54:36 -0000

Some of the posts here I usually find interesting, but others -- like this one -- are tough to get into. Thanks, anyway!

Re: The Science of Pricing – From Blog Growth

Brian Massey — Tue, 23 Apr 2013 12:01:24 -0000

We're always glad to be helpful. That's why we feature content like this.

Re: The Science of Pricing – From Blog Growth

Mary Peterson Cook — Sun, 21 Apr 2013 17:49:49 -0000

I had just had this conversation with a friend who I'm helping with pricing! I've seen many of these "results" individually, but never altogether like this. Thanks a bunch!

Re: The Science of Pricing – From Blog Growth

Brian Massey — Sat, 13 Apr 2013 11:00:58 -0000

The infographic is very well done. Thanks for letting us use it.

Re: The Science of Pricing – From Blog Growth

Brian Massey — Sat, 13 Apr 2013 11:00:20 -0000

Thanks, Yassin.

Re: The Science of Pricing – From Blog Growth

Yassin Shaar — Fri, 12 Apr 2013 18:17:06 -0000

Awesome. will be putting it into a test.

Thanks For The Share

Yassin

Re: The Science of Pricing – From Blog Growth

Mauro D'Andrea — Fri, 12 Apr 2013 10:21:03 -0000

Cathy, say a big thank you to Brian for sharing this!

Thank you!

Re: Why Tease Your Visitors, When You Can TEES Them?

Davidcollinsoliver — Sun, 10 Feb 2013 08:56:49 -0000

This is great. It applies to training and sales. Great tip.

Re: Landing Page Optimization with Tim Ash

Nitesh Ahir — Fri, 04 Jan 2013 07:35:18 -0000

Thanks a lot... This is really excellent & will help me a lot. :)

Re: The 12 Days of CROstmas

Kirk Stephens — Sat, 29 Dec 2012 13:24:51 -0000

Ahhh. Now I understand what RPV stands for.

Had me wondering for days.

Re: Landing Page Optimization with Tim Ash

Brian Massey — Sat, 29 Dec 2012 12:22:57 -0000

Nitesh, redesigning is a very good topic. I wish I'd added a chapter to my book on redesigns. The problem is that you don't know what is working and what is not working on your current site.

What if the color and looks are helping conversions? Changing them is a mistake.

The best way to redesign is step by step. Change the things on the site that you think are blocking visitors, but do them with tests. If the change increases conversion rates, keep it.

Rarely do I see a site in which color or design is a major limiting factor. More often it is clarity, navigation, copy, value proposition, offer, form length, trust, ease of checkout, etc.

Too often we redesign because "it's just time." Unfortunately this hurts frequent and return visitors who are comfortable with the "old" design.

Redesign in steps. Here's a good example from our friends at Wider Funnel: http://www.widerfunnel.com/cas...

Re: The 12 Days of CROstmas

Brian Massey — Sat, 29 Dec 2012 12:08:56 -0000

There is a little inside baseball here. RPV is Revenue Per Visit, which is a better measure of success than Conversion Rate.

Split tests are how you increase RPV. This results in new sales or new leads.

In an eCommerce site, Add to Cart is a good thing (if abandonment rates aren't too high).

If you're doing well, bounce rates go down, you continue testing, emails convert better, and Twitter visitors (and other social visitors) convert better.

The forms on your landing page get completed.

Credit cards clear (sales).

And pages landing? It's a weird play on words. Pages don't land, but visitors do.

So it's all good.

And it doesn't require receiving foul and housing dancers, pipers, maids, etc.

It made sense to me.

Thanks for the comment.

Re: The 12 Days of CROstmas

Harvey Meale — Fri, 28 Dec 2012 21:07:02 -0000

Is any of this accurate? I enjoyed the read, cheers Brian.

Re: The 12 Days of CROstmas

Brian Massey — Wed, 26 Dec 2012 11:31:22 -0000

Thanks, Tom. Happy New Year!

Re: The 12 Days of CROstmas

Tom Bowen — Wed, 26 Dec 2012 10:49:59 -0000

Very enjoyable Brian!

Re: Building Great Landing Pages Means Starting at the End

Brian Massey — Thu, 20 Dec 2012 12:07:03 -0000

Thanks Nitesh.

Re: Building Great Landing Pages Means Starting at the End

Nitesh Ahir — Thu, 20 Dec 2012 07:44:50 -0000

I completely agree with you as well as I have a debate with my friends that why should many people are targeting home page for a specific product or services? B is great landing page what he is looking for that is being severed to the user. I totally agree with you.

Re: Landing Page Optimization with Tim Ash

Nitesh Ahir — Tue, 18 Dec 2012 06:43:10 -0000

Hey Brian, I listen your conversion on LPO & that is one of the inspirational conversion I have listened.
I have one dough about on LPO that is experience & subconscious are working most important role while getting returning as well as at the time of branding.
Now the question is about what should I have to do while doing redesigning the website? May I stick with same color or same looks with minor changes? Or May I go with complete makeover on my website.

Looking for an expert opinion.
Thanks

Re: Pendulum: How to Market in a “We” Society [REVIEW]

Brian Massey — Wed, 12 Dec 2012 08:43:07 -0000

It's gift-giving time!

Re: Pendulum: How to Market in a “We” Society [REVIEW]

Marketing — Wed, 12 Dec 2012 06:46:09 -0000

This is something
really valuable.Thanks and keep sharing.

Re: Pendulum: How to Market in a “We” Society [REVIEW]

Leanne Beesley — Sun, 09 Dec 2012 11:10:21 -0000

Thanks for the write up Brian!

Just also letting you know that your readers can pick up a free hardcover copy of Pendulum here: http://www.penduluminaction.co...